Key 103 chooses Wise Buddah for jingles

Bauer Media’s Key 103 has re-freshed its station sound with a new jingle package from Wise Buddah.

The package include station imaging and power intros, based around six initial main cuts and on-going updates.

Wise Buddah has been expanding its client base over the last few years and also provides jingles for other former “Big City” stations Viking FM, Metro Radio, Radio Aire and Hallam FM. The company can also be heard on BRMB, Smooth Radio and BBC Radio 2.

Wise Buddah Jingles and Music Imaging division director Paul Plant told RadioToday.co.uk: “Some companies produce jingles that sound like jingles, which is fine in certain circumstances but we encourage our writers to produce imaging that sound like the music being played on the station. This fitted perfectly with what Key 103 were after.”

Key 103 station director Gary Stein said: “Manchester is a big, noisy marketplace. We wanted to create a sound for the radio station that stands out from the crowd, that is contemporary and that fits with our music policy and playlist. What we liked about Wise Buddah was that they worked really closely with us to get the sound that we wanted, maintaining our sonic logo but modernising it and making it fit with the hits that we play. The ongoing agreement works well for us because it means that the imaging and jingles can adapt as we change our playlist. Together we’ve created something that will evolve over time.”

The jingles are now playing in the Manchester area on 103FM.