Radio City does deal with Liverpool Echo

Bauer Media’s Radio City has joined forces with one of Liverpool’s biggest newspapers to share content and promote each other.

The long term deal will see The Liverpool Echo featured each day on Radio City promoting each edition of the paper, plus additional branded content through presenter discussion.

Radio City will also produce daily commercials for each edition of the newspaper as they hit the local newsstands.

Mike Sarath, Commercial Director for Radio City said: “This is a fantastic and unique opportunity for two of the City’s most recognised brands. It feels great to be working closely with the Echo, combining the strength of the two companies to help drive sales of the paper with unique commercials for each daily edition.”

Alastair Machray, Editor, Liverpool Echo, Editor-in-Chief, Trinity Mirror Merseyside, Cheshire and Wales said “’I am delighted to be shaking hands on such an exciting partnership. This deal gives us a chance to showcase our award-winning news, sport and features to the widest possible audience.”