SCA launches first digital-only station

Southern Cross Austereo is launching its first ever digital-only radio station by extending its Triple M brand to Perth.

SCA’s Director of Digital and Innovation is Clive Dickens, former COO of Absolute Radio in the UK which launched a number of digital-only stations under his control.

From September 2nd, the rock and sports station will be heard in the West on DAB. It is currently on FM in Adelaide, Melbourne, Sydney and Brisbane.

Linda Wayman, General Manager, Southern Cross Austereo Perth said: “We’re thrilled to now be able to offer the people of Perth access to what is one of Australia’s most iconic stations ever. It’s a very exciting addition to SCA’s radio portfolio.”

In Australia, over 1.3 million digitals radios have been sold to date, reaching 1.6 million Aussies each week.

Jaime Chaux, Digital Radio Content Director, Southern Cross Austereo said, “SCA has invested in digital radio to build a great portfolio of new stations and sounds for audiences. Our next step – bringing Triple M to Perth, gives the city a real music alternative and Australia’s best AFL coverage. We can’t wait to turn it on!”

Posted on Sunday, August 18th, 2013 at 12:19 pm by RadioToday UK

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