Nation Radio wants to change its format from a modern rock station for 15-34 year olds to a male focussed, rock oriented music station.
The station will still promote local artists but won’t be restricted to appealing to one age group, should the request be granted.
Ofcom has taken the issue to public consultation, saying it will substantially alter the character of service and is inviting views.
Nation Radio says: “In short, since no other significant service in South Wales, other than Nation, has a rock music target nor attracts a predominantly male audience, this change cannot narrow the range of relevant independent radio services.”
The station goes on to say the amended format is evolution, not revolution and will continue to appeal to a similar target market, with its character grounded in a male-focused, rock led format.
The station was originally licensed as a brand extension for XFM London in 2007 but is now championing that all output is and will remain “Made in Wales”.