Pure Connect on-demand launches in the US

Pure Connect’s on-demand music service is now available in America in combination with the multi room speaker system Jongo.

The music service, which has backing from independent and major music labels including Sony Music Entertainment, Universal Music Group and Warner Music Group, will be available through US retailers including Walmart, Best Buy and Amazon with more to follow.

Pure Connect offers users free access to live and on-demand radio content as well as their own music collection and a subscription music service enabling millions of tracks to be streamed or listened to offline.

Jongo can be controlled via both iOS and Android smartphones and tablets while Pure Connect can be used through these devices and PCs.

“More than half of U.S. consumers surveyed indicated they would be likely to buy a product like Jongo and engage with streaming digital music, but currently Internet radio and on demand music services represent a relatively small proportion of total U.S. radio listening,” said Nick Hucker, director of marketing, Pure.

“This leaves a huge audience who want to try streaming but haven’t found the right product or service. We’ve developed Jongo and Pure Connect to work seamlessly together to cater for this mainstream audience and the way people want to listen to music now.”