Post Office has signed a one year partnership with Bauer for a campaign to run across Kiss, Magic, Absolute Radio and the Bauer City Network.
The partnership activity will also run across other Bauer Media brands, via press, web, mobile and social.
On radio, Post Office will sponsor Magic in the Morning, Absolute Radio’s The No Repeat Guarantee and Saturdays with Denise van Outen on Magic Radio.
Simon Kilby, Group Commercial Director at Bauer Media said: “This partnership with Post Office perfectly demonstrates our ability to align our business objectives with those of brands and putting our content experts at the heart of the campaign to produce best-in-class creative output and consumer engagement. We consistently strive to ensure clients and agencies are served commercial solutions quicker, better and easier – and Post Office share this ambition.”
Pete Markey, Chief Marketing Officer, Post Office, said: “We are extremely proud of our customer promise to help get the important things in life done, and so it was essential to find a commercial partner who shared the same values. Bauer Media align with this core business message and so are the perfect partner to help us showcase our range of products and offerings. The Post Office is built in to the fabric of the UK consciousness, always there when you need it, helping to get the important things in life sorted with convenience and ease. Having a partnership to celebrate this message in such a connected, multi-platform way is really exciting.”
Mindshare UK have been responsible for the creation, negotiation, and evolution of the partnership. This is their biggest partnership to date with Bauer Media.