As the Capital FM Arena Nottingham rebrands to the Motorpoint Arena, Gem 106 has signed a deal to become official media partner for the venue.
The partnership will begin from 1 January 2016 and will see Gem 106 deliver live broadcasts and ticket giveaways for the venue’s main events. Logos for the Orion Media station will be seen within the arena.
Nottingham Arena’s Marketing & Sales Director Sharon Lordan said: “We’re really looking forward to working with the team at Gem 106. Their enthusiasm and creativity will enhance the experience for our Arena visitors, whilst offering unique benefits to their listeners. It’s set to be an exciting new partnership.”
Orion Media’s CEO Adrian Serle said: “Our new partnership with the Nottingham Arena is testament to the ongoing investment we make in our brands, and the region. This deal will highlight the station’s continued plans for growth, and will further cement Gem’s position as one of the most listened to radio stations in the East Midlands”.