Share Radio has signed a deal with NS&I to sponsor its weekly This Is Money programme.
The show is broadcast live on DAB in London at 11am each Friday, hosted by Georgie Frost and Simon Lambert.
Welcoming the NS&I partnership, Managing Director Gavin Oldham said: “we are delighted to be working with NS&I to create the very popular ‘This Is Money’ show each week, which also attracts the largest number of podcast downloads across the Share Radio schedule.”
Share Radio will be available nationally on DAB later this year, when the second national commercial DAB multiplex launches.
Jill Waters, NS&I Retail Director said: “NS&I are excited to partner Share Radio and work with ‘This is Money’ experts to analyse the top savings stories of the day. As one of Britain’s best known savings’ providers we’re delighted about coming on board to work on this popular weekly show and look forward to sharing broadcasts with savers all over the country.”
Simon Lambert, who is also editor of This is Money, said: “Our show and podcast with Share Radio has allowed us to bring This is Money to life for readers and listeners – explaining the money news that matters to them each week. We tackle everything from the serious stuff, to the entertaining side of business, personal finance and consumer news and are delighted to be working with NS&I.”