Orion Media has returned to Wise Buddah for a new custom jingle package.
The strapline now sings ‘Playing music you love’ whilst the station is identified as We are Gem via a three note sonic logo.
Paul Plant, Managing Director, Wise Buddah Jingles, said: “When David Lloyd told us the news, it gave us the chance to get our creative juices flowing again with the production team at Orion. We’ve used session singers who have never been heard before in the UK, which we hope gives the package a unique identity in their commercial radio market place.”
James Brownlow, Program Director, Gem: “The creative package which Wise Buddah produced was totally on point with our brief and of the highest quality. Our feedback was always accommodated – and the results often surpassed expectation. The final imaging is trailblazing – and in keeping with the ever more contemporary tastes of the Gem audience. I have no doubt that envious ears will be listening here in the UK and beyond! It’s been a true pleasure working with the Wise Buddah team, and I look forward to doing so again.”