Global starts marketing new Capital Breakfast
A brand new marketing campaign for Capital Breakfast has officially launched today.
Dave Berry, with his new co-presenters George Shelley & Lilah Parsons are featured on the adverts along wit hthe strapline ‘A Seriously Hot Breakfast’.
Ashley Tabor, founder & executive president of Global, and Capital’s managing editor, said: “At the start of the year we quietly launched the new Capital Breakfast show for London, adding George Shelley and Lilah Parsons to the already formidable Dave Berry, who was already leading the London pack as London’s number 1 commercial breakfast show.
“The team have gained huge traction in a very short space of time, have great chemistry and genuine laugh out loud moments every day. Dave Berry, George & Lilah, are the perfect start to your day and we wanted to create a campaign that really captures their personalities and communicates the fun they have on air.”
The campaign features digital billboards, buses, rail and roadside locations including Euston Road Underpass, The Eye in Holborn and Billingsgate Market.
Ashley continued: “I’m confident this campaign will do that and cement the show’s position as London’s leading commercial breakfast show.”