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New audio imaging on Aberdeen’s Original 106

Original 106 in Aberdeen launched a brand new jingle package today, custom made by Audio Sweets ID.

It’s the first wholesale change to their jingles since launching in October 2007. The changes were teased last week and the new production started this morning.

Original’s programme controller Martin Ingram told RadioToday: “I am absolutely thrilled to have worked with Simon and his team over the past while – Audio Sweets ID listened to my brief, understood what Original 106 is all about and have delivered an imaging package that is really world-class!

Production News is brought to you by BedsandBeats.com.

“I look forward to further building Original’s audience in Aberdeen and north-east Scotland with the aid of our brand new jingles and beds that I believe take us to a whole new level!”

Listen to the full package here.

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