Wise Buddah creates new sound of Radio Veronica
Wise Buddah has combine forces with Radio Veronica’s Creative Director Guido Sprenger to create the new sound of Holland’s Radio Veronica.
The new package comprises 23 new themes, including main IDs, TOHs and a suite of information elements.
Guido said: “Radio Veronica went back to the roots of the station. We were looking for fresh, happy, positive jingles that sound modern but still wink to the 80’s 90’s and 00’s music that we play: Pop Rock with some brass! I knew that Wise Buddah could deliver this sound. I worked with Marc Vickers 5 years ago, and once again he delivered exactly what we were looking for!”
Wise Buddah’s Creative Director Marc Vickers added: “It’s a privilege to be back on air with Radio Veronica, who have always been a great pioneer of radio jingles in the Netherlands.
For the sound of the new package, the challenge was to equally reflect the past and the present. To create a high energy sound that fits seamlessly next to classic tracks.”
A busy start to 2016 has seen Wise Buddah packages debut on new stations including Premier Praise & Mellow Magic (both UK), Red FM & 98FM (both Ireland) and R101 (Italy), amongst others.