Beats Bakery

Beats Bakery

BMG launches international production agency

BMG is bringing all of its Production Music services together in one place in a bid to offer a one-stop service for radio and media producers.

The company has acquired a number of services over the last few years, including Beds & Beats from radio producer Dave Bethell.

The new operation, named BMG Production Music, includes offices in LA, Nashville, London, Hilversum and Berlin, and has a catalogue of around 400,000 tracks spanning all genres.

BMG Chief Financial Officer Maximillian Dressendoerfer said: “Bringing our extensive production music interests together under the BMG Production Music banner symbolizes the importance of production music within BMG, and signals our commitment to this growing sector.”

BMG Production Music has custom scoring studios in LA and London. Its three regional heads – Mitch Lijewski (US), Farah Hasan (UK) and Paul Gulmans (Benelux & Germany) – work under the creative direction of LA-based Senior Vice President Production Music Mitch Lijewski, reporting to Managing Director Geert-Willem Koolhof.

Said Koolhof, “We are ambitious to grow our production music business, but we will define our success, not in terms of market share, but in terms of our service to writers and to music users.”

Mitch Lijewski added: “BMG Production Music stands for a new approach, combining the creative integrity of high-end catalogue, creative and custom scoring services, with BMG’s next generation global infrastructure.”

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