Heart has dropped the More Music Variety slogan the station has had for over 21 years.
The brand is using the new strapline turn up the feel good! on its website now, and on air is talking about “More feel good music”.
A tweak to the logo also means the FM frequencies are now shown in a smaller font.
The More Music Variety was challenged by a listener in 2012, who said it was misleading because the network wasn’t offering variety in its music. Ofcom ruled that the complaint did not warrant investigation, telling RadioToday at the time: “The complaint questioned whether Heart played ‘more music variety’ than some other stations. We did not consider listeners were materially misled by this slogan.”
Meanwhile, in another subtle change today, owner Global has changed its Twitter handle from @thisisglobal to @global. The group has also moved its corporate website to a newly-acquired domain at www.global.com. Companies house records show that last week the company changed its name from This is Global Limited to Global Media & Entertainment Limited.
— Global (@global) February 13, 2017