Ofcom says Heart slogan isn’t misleading

Ofcom has ruled that Heart’s ‘more music variety’ slogan is not misleading radio listeners about its playlist offer.

The regulator received a complaint questioning the use of the phrase, suggesting the network wasn’t offering variety in its music.

It follows previous complaints along the same lines and various blog posts on the topic.

In today’s Ofcom Broadcast Bulletin, the complaint is listed among those that the regulator has decided not to pursue because they don’t raise issues warranting investigation.

An Ofcom spokesman told RadioToday.co.uk: “The complaint questioned whether Heart played ‘more music variety’ than some other stations. We did not consider listeners were materially misled by this slogan.”

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Posted on Tuesday, May 8th, 2012 at 4:12 pm by RadioToday UK

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