Sir Hossein Yassaie is heading back to Pure as Chairman, after leaving his position as CEO of parent company Imagination Technologies last year.
Sir Hossein quit in 2016 and Imagination Technologies sold Pure shortly afterwards. He played a pivotal role in the creation and development of Pure during his 24 years at the business.
Commenting on his appointment, Sir Hossein Yassaie said: “Since its creation, Pure has been instrumental in the progress of the digital radio markets both in UK and internationally and has become a household brand in the process. I have always valued the passion of its people and the strength of its brand. It is a real privilege to become Chairman of this great British company, and I look forward to working closely with the team and seeing Pure continue to deliver on its strategy for growth.”
Pure’s CEO, Paul Smith commented: “We are delighted that Sir Hossein has accepted the role as Chairman to help guide Pure into its next phase. His unique combination of knowledge of Pure, his wealth of market knowledge and his incredible industry relationships, will help us steer Pure into an exciting new chapter.”