A new Local Radio Network has been created to launch a new initiative to support local music across the UK.
Local Music Live is the brainchild of John Dash and Dave Stankler, whose respective companies, John Dash Media and High Five Marketing, will bring together commercial and community stations – including Rock FM in Lancashire, the Lincs FM group and the newly-launched Fix Radio in London – to encourage and support local singers and bands.
A new national platform, localmusiclive.org, will be promoted by the stations to provide a forum, information and publicity for local music and musicians.
Dash and Stankler have secured sponsorship from Howarth Timber & Building Supplies which has 30 outlets in England.
Neale Brewster, Marketing & Product Development Manager at Howarth Timber said: “Many of our branches have supported local music events, through sponsoring gigs for example, so this is a great way to extend that support.”
John Dash said: “Radio stations, especially those with a strong ‘local’ ethos, have always had a close relationship with their local music scenes, so it’s great to see so many stations on board to support this campaign.”
Dave Stankler commented: “We believe this is the first time the radio industry has seen commercial, DAB and community stations come together for a major radio initiative, and we see this being the first of many for LRN stations.”
Local Music Live will start running from next month and so far has 19 stations involved. For more information contact email@example.com.