Survey reveals what 9-14 year olds listen to

The latest Junior Audio Measurement Joint Audience Research figures confirms kids are still listening to the radio.

“JAMJAR” from RAJAR gives insight into the audio and radio consumption of the highly engaged, ever connected, multi-device using 9-14 year old.

The Survey details are;

  • Online survey of 15 mins (dependent upon audio habits – designed for kids and mobile and tablet friendly)
  • Fieldwork conducted 3 – 9 May 2017, conducted by Other Lines of Enquiry
  • Sample sourced from Panelbase
  • 621 Children aged 9-14 interviewed, just over 200 in each of the age groups 9-10, 11-12, 13-14, weighted back to 600 with equal gender split and a spread of social grade and region to represent UK adults

See the full thing for yourself below:

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1 Comment
  1. Phil Dobbie says

    Staggering how much time is being spent listening to the radio not on a radio! When is it time to start turning off the transmitters?

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