Bauer brand extension “City 3 Network” is to cease broadcasting and be replaced with The Hits on local DAB multiplexes.
The 3 Network – which includes 12 stations such as Rock FM 3, Clyde 3, Forth 3, Radio Aire 3 and Metro 3 Radio – will all revert back to The Hits this Friday, 1st September.
Bauer says it will be reinvesting into The Hits, as a national digital radio brand on radio and TV.
Graham Bryce, Group Managing Director, Bauer City Network told RadioToday: “We’re constantly evolving our business – this change allows us to reflect the needs of our audience and remain competitive, delivering outstanding, engaging and relevant content as a single stream across the UK”.
City 3 launched as a local variation of The Hits in 2015 and complements the City 1 and City 2 networks which remain.
More plans for The Hits are expected to be announced soon.
The full list of stations to stop broadcasting on September 1st are:
Clyde 3 (Glasgow and the West of Scotland)
Forth 3 (Edinburgh, the Lothians and Fife)
Hallam 3 (South Yorkshire and the North Midlands)
Key 3 (Greater Manchester)
Metro 3 Radio (Tyne and Wear and Northumberland)
MFR 3 (Scottish Highlands, Moray and Orkney)
Radio Aire 3 (Leeds and West Yorkshire)
Radio City 3 (Merseyside, Cheshire and North Wales)
Rock FM 3 (Lancashire)
Tay 3 (Tayside)
TFM 3 (Tees Valley, County Durham and North Yorkshire)
Viking 3 (East Yorkshire and Northern Lincolnshire) (Wiki)