A new advertising campaign to promote the Capital London Breakfast Show with Roman Kemp has kicked off during the X Factor.
The 60 second ad featured in the ‘ITV Presents’ slot introduced by an ITV voice at the start of the ad break.
The ad shows Roman in a series of unlikely scenarios with Ed Sheeran, Liam Payne, Katy Perry, Niall Horan, Little Mix and other stars. The 60 second and 30 second spots will be supported by a social media campaign featuring more artists, running on YouTube, Snapchat and Instagram stories, and an outdoor campaign reflecting the new ad.
Adam Johnson, Global’s director of marketing, said: “Capital is reaching its biggest audience in London in 13 years and we have a fantastic new breakfast show with Roman Kemp at the helm. This makes now the ideal time to promote Capital and reinforce our position as London’s number one hit music station. The new campaign shines a light on the unique access Capital has to the world’s biggest stars.”
Also, to celebrate Classic FM’s 25th birthday, Global is launching a campaign next Thursday (September 7th) – exactly 25 years after Classic FM launched. The ad, ‘You May Not Know The Name, But You Will Know The Music’, describes iconic scenes from films, brought to life with recognisable classical pieces.
— Capital (@CapitalOfficial) September 2, 2017