Wisebuddah has renewed its partnership with Sky Radio in The Netherlands after a competitive pitch.
London-based Wisebuddah tells RadioToday the team has been working over the summer to evolve the station’s sonic logo and incorporate imaging techniques new to Sky Radio across the package. The new station sound launches today.
Lyrics in the new package include “This is Sky” and “Your Feel Good Station”. Have a listen below to the audio.
Uunco Cerfontaine – Radio Director Sky Radio: “At Sky Radio our Modern AC format is always ‘music first’, because we want to provide the perfect listening experience without any clutter. The fantastic jingles from Wisebuddah create the perfect flow between songs and bring the finishing touch. They give the station ‘personality’ and are short hit songs on their own”
Arjan Van Lierop & Chris Hartgers – Imaging Managers Talpa Radio: “The level of quality of the compositions, styles, singers and overall sound from Wisebuddah is just incredible. From the beginning to the end, the whole project went flawlessly, with a great deal of understanding and passion for jingles, radio and music between Marc Vickers and ourselves”
Marc Vickers – Creative Director Wisebuddah Jingles: “Sky Radio wanted their jingles to take the next step into a hotter modern direction, whilst also keeping the signature ‘Sky’ feeling. It was a great experience working with such a superb station sound team to achieve this.”
Wisebuddah has recently completed work on new packages for Radio 10 (Holland), Rouge (Switzerland) and YleX (Finland).