Beats Bakery

Beats Bakery

New strap and audio imaging for Virgin Radio


Virgin Radio has refreshed itself today with a new breakfast show, new strapline and jingles.

Brand new imaging has been produced by On The Sly and UXB Productions featuring sung idents, plus voice-overs by Dave Bethell. Dave is also the voice of Wireless Group’s local FM stations in England and Wales.

The team at On The Sly has also just created a new package for Smooth Radio, featuring the voice of Kerri Murphy.

The new breakfast show, with former Gem presenters Sam and Amy, also feature a new strapline promising more music in the morning.

Have a listen to the production below or go here.

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  1. PhilD says

    In mono

  2. Len Groat says

    And there I was, thinking ‘It’s All About the Oldies …” !!

  3. Joe Smith says


  4. Radio Geordie says

    Is it me, or have I heard that strapline before?
    I’m sure it was used by Big L then stolen by Gold and a few others.

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