Bauer Radio’s Cash for Kids returns for 2017
Mission Christmas returns to Bauer radio stations across the UK for 2017.
This year the charity aims to beat last year’s fundraising total of £15.5million, which helped over 360,000 disadvantaged children.
Mission Christmas asks people to buy one extra present to take to one of 5,000 local drop-off points or text to donate.
Magic Radio’s newest breakfast duo, Ronan Keating and Harriet Scott have joined this year as patrons. Ronan is proud to be on board, saying “Being a dad of four puts Mission Christmas close to my heart, every child deserves to have a Christmas worth celebrating.” While Harriet adds, “As a mum to two small boys who are already excited about Christmas, I can imagine the big difference one small act of kindness can make. Together we can put a smile on a child’s face, who without our help would have nothing to open on Christmas day.”
The campaign is run by Bauer’s charity Cash for Kids and supported by Bauer national radio stations Magic Radio and Absolute Radio, as well as regional portfolio the Bauer City Network and magazines Take A Break and That’s Life.
Key 103’s Gemma Atkinson is fully behind the campaign saying, “When I heard how children all across the UK benefit from the amazing work Mission Christmas put into their campaign, I had to get involved. The initiative is growing from strength to strength, and this year we hope to reach a record amount of children.”
Joining as a patron for the second year in a row, singer Aston Merrygold is honoured to be on board again this year; “Christmas is a special time of year, and it is heart breaking to think of a child missing out on sharing in the festive spirit. I am proud to support Mission Christmas as it works hard to ensure children across the UK directly benefit from the generous donations given.”