It was 25 years ago that Sunshine Radio started broadcasting on 855AM covering Ludlow and surrounding areas.
And now the team is celebrating the history of the station, and Station Manager Mark Edwards, who was there at the beginning has been looking back.
“It was an interesting and exciting time for us to be launching a brand new station in this area.
“Ten years ago on December 14th 2007, Sunshine Radio Herefordshire and Monmouthshire launched on 106.2fm with two further frequencies in Monmouthshire and Abergavenny, increasing the geographical area of Sunshine Radio considerably.
“December 2013 saw Sunshine Radio commence broadcasting on the new DAB multiplex for Herefordshire, Worcestershire and Gloucestershire when it launched along with the BBC, Heart FM and Free Radio. Sunshine Radio Chief Executive, Ginny Murfin who is one of the three owners of Muxco, the company who owns the multiplex says “DAB is an important new era for radio, but the take-up for listening on DAB has not been as speedy as first thought, so FM is as important as it has ever been.
“In rural areas such as ours, DAB can be intermittent but we’re sure that will improve in time.
“Sunshine 855AM started broadcasting on FM in May 2013 and are soon to have a new FM frequency transmitting from the top of Clee Hill, increasing the coverage and the number of people who can tap into the sound of Sunshine, complementing our already popular four existing FM frequencies, DAB coverage and On-line platforms, making us one of the most trusted independent media companies in the Midlands.
“To celebrate 25 years of broadcasting, the whole of 2017 has been central to marking this milestone with months of fantastic promotions and prizes given out to our loyal listeners. We’ve sent winners to Rome to see U2 with flights, 4* accommodation and spending money, given away £2600 worth of Attraction tickets, £1000 in cash to listeners with car stickers and countless other “must win” prizes.
“Sunshine Radio has been out in the public even more than ever in 2017, appearing live at the Bromyard Gala, Herefordshire Country Fair, Lakefest at Eastnor Castle, the Sunshine Festival, The Royal Welsh Show, Race for Life, Monmouth Show, Usk Show and many more.
“This Autumn saw our 8th year of hosting the Hereford Christmas Lights switch on for Hereford Council and the generosity of the public will again be called upon for the 3rd year of our highly successful Toy Appeal that has seen thousands of pounds distributed to impoverished families across our region for Christmas.”
Ginny Murfin adds: “We are proud of the way Sunshine Radio has gone from strength to strength over the last 25 years and we have many plans for the future”.