Radio Yorkshire to rebrand as Proper Sport

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It’s full-time for Leeds-based online radio station Radio Yorkshire as is rebrands as Proper Sport from February 1st.

The sports service came off DAB in December 2017, and will merge with the digital brand it launched in July 2016.

The format of the station will continue to be music and sport, continuing to broadcast rugby league commentary.

Head of Broadcasting Sam Brydges told RadioToday: “This move puts sport right at the heart of our brand and allows us to attract more listeners and viewers to the platform both in Yorkshire and beyond. If you love sport and great music then Proper Sport is the station is for you.”

A podcast network will also be launched on the new platform. Castleford Tigers Ollie Holmes, former England footballer Carlton Palmer and Ryan Wilson of the Pigeon Detectives will all be joining, with the majority of shows broadcast live in-vision.

Sam Brydges added: “We’ve always taken a multi-platform approach to delivering our content with Proper Sport set to become a unique product in the marketplace, particularly with the new Proper Sport website being extremely audio and video friendly. We’d be keen to hear from new and existing podcasters or those who produce sport programming for local TV about working in partnership with the platform.”

The company tells us there are plans for more offshoots of the Proper Sport brand in 2018.



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