International Radio Festival heads to Malta
The International Radio Festival is returning for its 9th edition and will take place in Valetta, Malta from 25th October to 4th November.
The Zurich-born and Swiss-managed international broadcasting event is all about debating and showcasing the business, production and curation of audio/radio content.
The IRF’s conference format presents industry leaders from the world of broadcasting and audio production, and features more than 25 international radio stations broadcasting their programmes live-on-air to their peers and home audiences, reaching listeners around the globe.
IRF Festival Director Darryl von Däniken says: “We are delighted to have been invited by the Government of Malta to partner with them to celebrate Valletta, the European City of Culture 2018. Together we will demonstrate the power that audio delivers in the overall media mix.
“Radio broadcasting kick-started the global media industry, setting international media standards, strategies and sales approaches still being used today. While the power of music and voice was drastically underestimated at the beginning of the internet revolution, today’s ever-growing earphone generation confirms the power of audio.
“The IRF sits at the heart of this development as a meeting of minds, and a place for knowledge sharing, networking, and forming both analogue and digital audio strategies for the future, not just for broadcasters, but also for the music and advertising industry.”