Paul Gerrard joins Bauer as Hits Radio Content Director

Bauer Media has appointed Paul Gerrard as Content Director for Hits Radio, replacing Chris Pegg who is leaving the company.

Paul has been working for Global as Managing Editor for its three stations in the West Midlands until last month, and starts his new job in January.

Chris Pegg has decided to leave Bauer after ten years to take on a new challenge following the launch of Hits Radio. Chris was Programme Director at Metro Radio, Key 103 and most recently Content Director Hits Radio.

Paul Gerrard commented: “This is an incredibly exciting time for radio, where audience expectations are higher than ever before. There has never been a more important time to ensure we are building world-class brands that are home to world-class talent both on and off the air. I cannot wait to get started as we evolve the UK’s newest national radio brand to even greater heights.”

Gary Stein, Group Programme Director, Hits Radio Network added: “Paul is a creative, award-winning radio programmer who has worked in highly competitive markets, across many formats, and delivered record-breaking listening figures. He brings a wealth of experience to Hits Radio. We wish Chris all the best on his future endeavours.”

The Hits Radio network is Global’s main competition in the West Midlands, (operating as Free Radio), and holds the recently rebranded Hits Live event each year in Birmingham.

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  1. Radio Producer says

    Why have a content director, when all the music is the same old same old…

    A poison chalice post

  2. Adrian says

    Audience expectations higher than ever before?-I’m afraid mine have never been lower!.Greater heights,world class brands-what a load of corporate baloney-that’s my view anyway.

    1. sj says

      He’s in the business of commercial radio, which has never faced so much competition in its history. And if you look at how well Global is doing against Bauer’s local stations, you can see clearly that slick brands and well-targeted stations work. I’ve never been a fan of Global’s stations, personally. But to the average consumer, the brands and content consistency cut through. If he brings some of that thinking to Bauer then it’s a good hire for them.

      1. THSE says

        I agree. He has consistently achieved over the years and with the way things could potentially be going post deregulation at Global, a smart move from his pov. Good luck to him

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