Ofcom makes decision on new Scotland and Wales Approved Areas

Scotland now has two “Approved Areas” whilst Wales gets just one following a second consultation on localness rules in the two countries.

Instead of three areas in Scotland – Glasgow & South West Scotland, Edinburgh & The Borders and North Scotland, there will just be North and South. The previous three in Wales – North & Mid Wales, West Wales, and South Wales will all just be one.

These new areas are in line with the proposals in the first consultation, to which objections were raised by Bauer, Global and Nation.

Radiocentre said that Ofcom should approve an all-Wales approved area and move to a single all-Scotland approved area too. The commercial radio body said the plan for smaller areas was inconsistent with the decisions already made on approved areas in England and Northern Ireland.

Bauer Media is the only company which currently holds local commercial radio licences in both North and South Scotland and said the decision for two approved areas in Scotland could have a negative impact on the economic viability and output of stations in Scotland.

Bauer said: “The cultural differences between different parts of Scotland are no greater than those within approved areas in England”, and “requiring us to maintain local studios across the country means that money cannot be invested in Scottish content.”

An alternative suggestion was made from Bauer for Ofcom to allow its stations to co-locate and share daytime programmes across Scotland in return for more Scottish programming,” but this was refused, with Ofcom saying it cannot see how it would work in practice.

One of the respondents, the Scottish Government, reiterated its view that content made in Glasgow should not count as ‘locally-made’ in Edinburgh because the central belt of Scotland is not perceived by audiences as a ‘local’ area.

Ofcom says: “These new approved areas give radio stations in Scotland and Wales greater flexibility in how and where they produce their programmes. But our guidelines make clear that local news, traffic and weather information must still be delivered, irrespective of where a studio is based.

“The changes we are making to rules around ‘localness’ are designed to strengthen the ability of local commercial radio stations to keep producing high-quality, locally relevant services.”

Stations wishing to make changes to their Format which are consistent with the new approved areas will still need to apply for a Format change to effect these changes.

Ofcom reiterated that the location of presenters was not considered to be as important as the delivery of local material, when making its decisions.

RadioToday’s take

The first significant news here is that Edinburgh and Glasgow are now part of the same “Approved Area” for the first time, meaning bases in the two cities would not be required by Bauer Media. Co-location for Clyde and Forth is allowed, whilst West FM and Radio Borders could also close their local studio and move to Glasgow or Edinburgh. Programmes on all stations in these locations could also be shared 24/7.

Northern Scotland keeps the same boundary, but with the new rules could share all programmes with stations in the South, with just a single three-hour daytime show for Tay FM, Moray Firth Radio and Northsound 1.

The other significant outcome here is that the entire nation of Wales is one single approved area. Nation Broadcasting, which holds six local FM licences, can now base all of its services in one building anywhere in the country – something it is already doing through special permission from the regulator.

We are looking at how the new rules affect Global’s plans for sharing programmes within Wales, and will provide more details shortly.

New approved areas. Stations still need agreed format changes to take advantage of the new areas.

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  1. Jon W says

    Why not just skip all this messing about and make the whole of the world one big content block. Then companies like Global could just have one big station for every country in the world and hire as few people as possible

    1. Adrian says

      Maybe merging English speaking nations to cut costs 😁

  2. RathergoodDAB says

    One single station across all DAB/FM/AM radios, presented by Chris Evans 24 hours a day and the whole thing is sponsored by SKY. Their playlist only consists on Ed Sheeran, Ariana Grande and Jess Glynn.

  3. Mike Usher says

    Well if Global and Bauer are really struggling to make money out of commercial radio even though audiences and revenues have never been higher, maybe they should pull out of the market and leave it to people who know what they are doing.

    1. Mike Rose says

      I hate to break it to you but there ARE people involved who know what they are doing. Richard Park is at Global, Gary Stein is at Bauer.

  4. harry worth says

    The poll tax funded bbc gets what they want while commercial radio gets kicked in the teeth, They should start closing stations

  5. Scott Donald says

    West FM has already co-located to Clydebank, leaving only South Westsound in Dumfries for the time being

  6. Radio Geordie says

    What, and Global haven’t already announced that they closing the Wrexham operation?
    Bit slow off the mark aren’t they?

  7. Michael V says

    What the fudge is this??? How the hell can they make Wales ONE Approved Area? The three we had made sense. + Scotland is bigger so that shouldn’t have changed. I didn’t think ofcom could throw more depressing news at us.

    1. mb23 says

      Radio Wales & Radio Cymru serve the whole of Wales so seems sensible to me.

  8. whitsal says

    This makes no sense. Wales as ONE approved area?

    Forth and Clyde are two different TSA’s, no reason to co-locate; very different demographics.

    It’s as absurd as mixing Norwich in with Herts, Beds, Bucks for Heart.

  9. Peter says

    A good move by Ofcom making Wales one approved area.

    We are only a area of 3 million people so even after the reduction to one area we are still the smallest by a long way.

  10. Ian Scott says

    Having read the report, the following appears to be the case:

    FOR the bigger areas: The large group radio operators

    AGAINST the bigger areas: Everyone else.

    Can you see Ofcom rolling over, yet again, as ‘instructed’ by the major groups?

  11. Dale says

    Why don’t everybody move down to London where it’s nice warmer? As long as they employ a Scotsman followed by a Welshman for three hours a day each then that would keep to Ofcoms rules keeping local radio local.

  12. Pat says

    Sad to say I think what was good about local radio has now gone anyway and if only three hours a day on weekdays is required from each area (and not even at breakfast) there seems little point.

  13. John Caravella says

    Licensing needs to be a power devolved to Scotland. There is room for new and viable FM signals in Scotland, and OFCOM has shortchanged the region and allowed most of the day to be programmed from London or Manchester. This method can’t be responsive or truly local for Scottish listeners, and if they don’t want to be in these markets they should sell the stations to operators who do.

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