Bauer’s latest radio service, Scala Radio, launched as planned at 10am on Monday 4th March 2019.
After a three minute history of the world in audio form, Simon Mayo welcomed listeners to the exciting new sound of Scala Radio, and quoted Alan Fluff Freeman by saying “Greetings music lovers”.
The first music to be played was Prelude to Act 1 from the opera Carmen by Bizet, followed by Dvorak and a string quartet version of Daft Punk’s Get Lucky.
The first 15 minutes of the station, and Simon’s first show, already had references to his ex-BBC Radio 2 colleague Jo Whiley, and the opening words by Tony Blackburn of his former station, BBC Radio 1.
Staff arriving at One Golden Square today – the home of Scala Radio – were greeted with live classical music in reception from London-based classical band three4. The area was also full of Scala branding, merchandise and food.
Listen to the start of the station after the tweets below.
Bauer told RadioToday: “Bringing together familiar masters along with fresh and exciting new classical pieces, Scala Radio will be presented with an informal ‘come as you are’ attitude. The station will feature special guests, intriguing mini-series and shows about classical music in popular gaming and mindfulness. Scala Radio aims to offer classical music for modern life, the station anticipates explosive growth in the genre and an ever growing cross-over of the genre into the mainstream – the new station will break the mould of classical music radio in the UK.”
Not nervous at all @ScalaRadio pic.twitter.com/WyB8VBLSjY
— Simon Mayo (@simonmayo) March 4, 2019
Live music from @three4uk in reception! What a lovely start to launch day for @ScalaRadio. 1 hour to go!! #Scala #ScalaRadio #OneHourToGo pic.twitter.com/bAj9tlQOTo
— Jack Pepper (@jrapepper) March 4, 2019
We're putting on the Ritz here at Scala HQ with @three4uk. Less than 1 hour to go! #ScalaRadio #LaunchingToday pic.twitter.com/yeWSm9HWuq
— Scala Radio (@ScalaRadio) March 4, 2019
AND WE ARE LIVE! #ScalaRadio #BreakingTheMould pic.twitter.com/Gvz8ZcnaNZ
— Scala Radio (@ScalaRadio) March 4, 2019
Posted on Monday, March 4th, 2019 at 10:21 am by Roy Martin