Beats Bakery



Beats Bakery

New station sound for Hits Radio goes live with Wisebuddah

Hits Radio has unveiled a new station sound created in partnership with Wisebuddah.

Wisebuddah says they mixed high energy music with sung vocals and the latest imaging techniques to create the new station sound, which incorporates a four note sonic identity.

Hits Radio Network Programme Director, Paul Gerrard said: “We wanted a sound that was rammed with energy, passion and pride in a music radio brand that we believe will become world-class. The team at Wisebuddah took the brief and blew us away! The new sound they’ve created has stamped our music position of playing the biggest hits and the biggest throwbacks and has given us a distinctive sound that I know will give us huge impact as it hits the air… It sounds epic!”

Chris Ward, Group Production Director of the Hits Radio Network said: “We wanted to create a new station sound for Hits Radio. It needed to be big, bold, and confident. High impact and full of energy. What the guys at Wisebuddah came up with is absolutely world class. This is the most exciting jingle package I’ve heard in years. It’s the perfect hybrid of imaging and jingles, exciting, powerful, credible and full of energy. What’s not to love!”

Phil Tozer, Wisebuddah Jingles’ General Manager added “We are proud to have played our part in developing the sound of Bauer over the last 5 years and we are excited to take it one giant step further with this new exciting sound. We’ve lifted the energy and given the brand a truly unique sound which I know will make Hits Radio jump out of the speakers.”

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10 Comments
  1. deryn says

    but will it be on the network ie clyde metro city etc

    1. Adam says

      More than Likely. They used the previous package across all their network stations.

  2. Jeff C says

    “a 4 note sonic identity that is completely unique in UK radio” didn’t Music4 do the same with Radio 1 in the mid-late 00s?

  3. Will Whitmee says

    Not bad other than the fact that 50% of the time it sounds like they’re saying ‘Kiss’, as much as it does ‘Hits’

  4. T1 says

    Sounds like they saying “kiss” on some not hits.

  5. Ron Dobbyn says

    High energy music. I can’t wait,. ” Jump”, ” Stand up , sit down, shut your mouth”, ” keep on running”, ” Walk ,don’t Run, and “26 miles”. Ps. I saw a poster yesterday ,Reggae legend Max Romeo is back in the UK. Will the BBC let him dream on TV this time round?.

  6. Dan Dean says

    Apart from the anoraks….who listens to this.
    They / You really need to get out more !!

    1. Sheila J says

      I only ever listen to this station when I’m on the travelling 🙂

  7. Ron Dobbyn says

    “Energy Music Marathon” Runaround Sue, Short Shorts, I’m walking, Lovely Day, Catch me if you can

Comments are closed.