Kelvin MacKenzie’s London sports station Love Sport Radio has announced it will broadcast nationally via SDL by the end of the year.
The service started in London last March, on DAB and AM, but will now go up against talkSPORT on a UK-wide platform.
Just recently, the station swapped its 558 AM frequency with Panjab Radio, and now broadcasts to the North of the capital via 1584AM.
Kelvin, who is Chairman and Chief Executive of Love Sport and was the original founder of talkSPORT, said: “It’s always been our ambition to broadcast on a national platform.
“Having made a great start in London, we’re looking forward to giving a national audience the opportunity to listen to the output London already loves.
“There’s clearly a gap in the UK market for a fresh, young sports voice, and the latest audience figures unquestionably reflect this. Our listeners are more interested in Harry Kane, while our competitors are reaching for their walking cane.”
Steve Hodge, Programme Director of Love Sport added: “Love Sport has built a growing reputation for being a younger more dynamic sports broadcaster, that puts the real fans at the forefront of its coverage.
“With Euro 2020, The Olympics and Ryder Cup all next year…there’s never been a better time to offer a wider choice of sports programming for listeners across the UK.”