Dave Berry has just announced the launch of a new station from the Absolute Radio family, featuring music from the 2010s.
Absolute Radio 10s joins 60s, 70s, 80s, 90s, 00s and Absolute Classic Rock, and will also carry the Dave Berry Breakfast Show, Bush and Richie at Hometime and Frank Skinner and Jason Manford at the weekend.
Bauer says the station will not be on DAB, instead forming part of its “digital innovation product strategy” by going online only.
Dave Berry told listeners this morning and said: “I’m like the Dr Who of radio as the only breakfast presenter at the helm of parallel universes. My one live show is now partnered with no fewer than eight playlists to give listeners their favourite songs, no matter what their favourite decade is or what mood they’re in, I’m Jumping Jack Flash in the 60s, I’m Into the Groove in the 80s…..I’m on Fire in the 10s!”
Steve Parkinson, Group Managing Director, Bauer Media National brands comments, “Digital product development has always been at the core of what Bauer stands for. Ten years after the launch of the original game-changer Absolute 80s, we launch Absolute Radio 10s which anticipates a new listener need.
“This brand-new radio station will offer the very best music from the latest decade from the much-loved and trusted Absolute Radio brand, partnered with high-quality programming made possible using our unique playlist option technology”.
Absolute Radio 10s launches at 10am on Monday 18th of November.