Bauer to launch Absolute Radio 10s online

Dave Berry has just announced the launch of a new station from the Absolute Radio family, featuring music from the 2010s.

Absolute Radio 10s joins 60s, 70s, 80s, 90s, 00s and Absolute Classic Rock, and will also carry the Dave Berry Breakfast Show, Bush and Richie at Hometime and Frank Skinner and Jason Manford at the weekend.

Bauer says the station will not be on DAB, instead forming part of its “digital innovation product strategy” by going online only.

Dave Berry told listeners this morning and said: “I’m like the Dr Who of radio as the only breakfast presenter at the helm of parallel universes. My one live show is now partnered with no fewer than eight playlists to give listeners their favourite songs, no matter what their favourite decade is or what mood they’re in, I’m Jumping Jack Flash in the 60s, I’m Into the Groove in the 80s…..I’m on Fire in the 10s!”

Steve Parkinson, Group Managing Director, Bauer Media National brands comments, “Digital product development has always been at the core of what Bauer stands for. Ten years after the launch of the original game-changer Absolute 80s, we launch Absolute Radio 10s which anticipates a new listener need.

“This brand-new radio station will offer the very best music from the latest decade from the much-loved and trusted Absolute Radio brand, partnered with high-quality programming made possible using our unique playlist option technology”.

Absolute Radio 10s launches at 10am on Monday 18th of November.

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  1. Alan Hall says

    Looking forward to hearing it, Good luck guys.

  2. Alan Hall says

    I am very surprised that this new station has not gone onto
    DAB through out the whole of the UK. As it is only an online
    station, hardly anyone will tune in and therefore it will not last long.
    TGhey should reconsider about going onto DAB.

    1. Dave says

      Thankfully not on DAB…it’s like Bauer are just playing with radio…we need more national country and Jazz stations on DAB+ even on FM would be nice…

  3. James Towler says

    Wow the 10s not the most exciting time for music then.

  4. Neil says

    Shame they have dumped their Flac streams to accommodate it

  5. Radio Geordie says

    Most of the other decade spin-off stations started out as Online only services – but they all appeared on DAB eventually.

  6. Cameron says

    So does this mean 00s will drop the 10’s music it currently has in its playlist… ? And then hopefully add in a lot of the great 00s tunes it’s missing from its playlist…

    1. Cameron says

      Just checked the apps playlist… looks like the answer to both the questions is yes

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