Rebecca Frank appointed as KISS Content Director

Former Editor and Head of Production for BBC Radio 1 Rebecca Frank is the new Content Director at KISS.

Bauer says Rebecca will lead the content vision, strategy and team for the KISS brand including KISS, KISSTORY and KISS Fresh radio stations, plus streamed extensions including KISS DNCE, IBIZA and Garage.

The Content Director role is a replacement for former KISS Group Programme Director Andy Roberts who left suddenly last year after 26 years.

Rebecca previously held positions as Editor and Head of Production for BBC Radio 1, Radio 1Xtra, and for BBC Asian Network. She led a team of 100 people through the BBC commissioning change period and was part of the launch team at BBC 1Xtra.

Rebecca went on to act as consultant for non-profit Project Everyone and the Bill & Melinda Gates Foundation on projects spanning the UK, USA and South Africa. She is currently Head of Development for MediaWorks in New Zealand where she has been creating content, commercial and marketing strategies across Mediaworks’ radio brands, as well as delivering a new digital and podcast plan for the business.

Commenting on the appointment Group Managing Director, National Radio, Bauer Media Steve Parkinson said: “Rebecca brings a wealth of experience and talent to this role. We were looking for a strategic visionary, an instinctive programmer, and strong and inspirational people leader, and with Rebecca we believe we have found all three. I can’t wait for her to return to the UK and get going on the next exciting chapter for KISS.”

Rebecca Frank added, “This is quite simply my dream job. My career has been focused on youth audiences and creating content and culture that connects. My motivation is to bring fresh insight and ideas to those who already love the KISS brand, as well as to build a new contemporary young audience who aren’t heard on a mainstream level.

The radio and audio landscape is hugely vibrant right now, which presents new and highly creative opportunities for commercial partners to reach youth audiences. I can’t wait to take KISS into the next decade and get started.”

Rebecca will join KISS on Monday 9th March.

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5 Comments
  1. Mr Boltar says

    “content vision”?

    LOL- its just playing records for heavens sake 🙂 You don’t need to be some predictive genius or seer to do it, plus its a Global station – novelty and innovation arn’t in their playbook.

    1. mb23 says

      It isn’t a Global station, it’s owned by Bauer Media.

    2. David says

      It’s a lot more than ‘just playing records.” KISS is a massive brand for Bauer. It’s a key network for younger based audiences.

      Content Directors are responsible for everything related to the station/brand they oversee.

      Music
      Presenters
      Producers
      Competitions & Promotions
      Digital
      Social Media
      Identifying Opportunities, both content and with sponsors in mind.
      Plus a lot more

      It’s a massive job!!!

  2. Martin Kong says

    She probably call to sort out the listenership in Kiss London as it currently reaches 10% compared to a couple years ago when it was 17%.

  3. PB says

    No doubt about it, it’s one of the biggest jobs in the UK radio scene, not just in terms of audience, but in terms of status.
    Good luck to her, I look forward to hearing the new sound of KISS!

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