Lyca Media II Ltd has been granted permission to change the format of its London-based local radio station Lyca Dilse Radio following an Ofcom consultation.
Two responses were received, with one in favour and another seeking clarification over the wording of the proposed target audience.
The station will now become a retro Asian music radio station with lifestyle speech, targeting over 40-year old Asians in London.
The new format means the station would have to offer less speech during the daytime than it currently does.
The format has changed from:
“An interactive speech-based station targeted at over-35s in the various Asian communities around London, accompanied by a mix of popular forms of music appealing to the target audience. Speech (expected to comprise at least half of daytime, and maybe less out of daytime) may be in English but should encourage a multi-lingual environment.”
“A retro Asian music radio station targeting over 40-year old Asians in London. Playing music from 50s to 90s era & no current music. Also inclusion of lifestyle speech.”
In approving, Ofcom said: “Whilst we provisionally consider that the Greater London area will be losing a distinctive speech-based service, we believe that the proposed older Asian music service would also offer a distinctive service, albeit with a different focus, and would therefore not narrow the range of programming available to listeners in the Greater London area.”
Lyca Dilse Radio broadcasts on 1035AM and DAB to Greater London.
Posted on Wednesday, June 16th, 2021 at 1:52 pm by RadioToday UK