Booking.com is to sponsor Capital’s weekday Drivetime show, which will include a multi-platform campaign.
The partnership will see Booking.com connecting with Capital listeners through a series of on-air features tailored to both regional and national audiences.
There will also be exclusive competitions offering listeners the chance to win travel experiences, as well as original content across the station’s digital and social media channels, including its TikTok account, which has over two million followers.
Katie Bowden, Managing Director, Commercial Audio at Global, said: “I’m delighted to welcome Booking.com as a new partner of Capital. With its massive audience and highly engaged listeners, it is a fantastic platform to inspire people to book their next adventure.
“Starting in January is perfect timing as so many people are thinking about their next trip and we’ll be following up with exciting activations across the year.”
Ryan Pearson, Booking.com Regional Manager commented: “We are thrilled to partner with Capital Drivetime and connect with the nation during their commute home.
“At Booking.com, we believe in helping everyone experience the world. This partnership enables us to inspire listeners with exciting travel possibilities for their next adventure—whether it’s a weekend getaway or a dream vacation.”
Ross Minton, Head of Partnerships at Mindshare UK – who brokered and managed the deal, added: “We’re so excited to have enabled this partnership, connecting Booking.com with Capital Drivetime.
“It’s a fantastic opportunity for Booking.com to leverage the station’s national reach. By working with Capital presenters, we can create authentic and engaging content that resonates with listeners on a personal level, inspiring their next getaway.”
Radiodays Europe is happening in March 2025 - use code RTY25ATH to get a discount and join us in Athens! More..