The Campaign Audio Advertising Awards have taken place recognising the best of audio in advertising, including a few radio related winners.
DAX Audio, owned by Global, won the best Platform, Publisher or Network of the Year, and BBC Creative won the Best Creative Direction for its Doctor Who x Radio 1 series.
In addition, the best B2C Branded Series was won by Gaydio for its series with British Airways.
The programmes are hosted by Luis Wyatt, Chris Blackmore and Helen Scott, who invited listeners to explore LGBTQ+ culture and experiences across Europe, highlighting lesser-known destinations.
The judging panel praised the podcast’s strong targeting, engaging content and seamless brand integration that felt authentic. The collaboration between Gaydio and British Airways was recognised for its creativity, execution and outstanding results, with the judges calling it an exemplary branded content series.
Brett Harris, Head of Marketing and Partnerships at Gaydio, said: “We are so proud to receive this recognition. ‘Gaydio in Europe with British Airways’ exemplifies how brands and media platforms can work together to create meaningful, authentic content. This project celebrated queer friendly travel experiences and destinations across Europe and reflected Gaydio’s ongoing commitment to representing our community.
“In an era where LGBTQ+ rights are under threat across the world, it’s been such a joy to work with BA Euroflyer and British Airways who share our commitment to accessibility and acceptance.”
You can see all the winners here.