Chrysalis-owned Galaxy Radio is set to produce a series of holiday podcasts for listeners to download. It's all part of an advertising deal with Rough Guides, which will air on Galaxy stations, in Manchester, Birmingham, Yorkshire and the North East.
Each month, via the Galaxy websites, listeners can access a destination-specific Rough Guides podcast offering insider hints and tips. Launching with San Francisco, subsequent podcasts include Ibiza, New York, Tokyo, Amsterdam and Sydney.
Paul Coleman, Galaxy Brand Marketing Director commented: “Rough Guide is a must-have for independent travellers and Galaxy’s extensive 20-something audience is a perfect fit for the Rough Guide brand.”
Rough Guides Marketing & PR Director, Liz Statham added: “Rough Guides are all about telling it like it is and we are delighted to be working with Galaxy to offer their listeners relevant travel information”.
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