Emap and Yell.com have joined forces in a six-figure deal to sponsor the lunchtime shows across the Kerrang!, Kiss and Big City networks, plus London's Magic 105.4. The four month campaign marks the first time Yell.com has worked with a media owner to run radio sponsorship activity.
The ‘Tune in a million’ creative, which will see listeners requesting their lunchtime track for their one in a million person or company, supports Yell.com’s current ‘Find your one in a million’ online, radio and outdoor advertising campaign.
Karen Stacey, Broadcast and Interactive Sales Director at Emap Advertising, said: “We are delighted to be working with Yell.com for the first time on this exciting activity. Radio’s centrality to the workplace listen and its compatibility with the online audience, blended with the popularity of Emap’s radio brands, provide an unrivaled opportunity for us to target the ideal audience for Yell.com’s campaign.”
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