Bauer's Key 103 is highlighting its history with a new on-air imaging package centered around the phrase Manchester's Original Music Station.
The new jingle package, created by Seattle’s Reelworld, is gradually being introduced and replaces the previous tagline of Manchester's Hit Music Station.
Key 103’s programme director Gary Stein said: “We want the new imaging to reflect our sense of pride around being Manchester’s heritage radio station whilst emphasising the uniqueness that we work hard to create every day through the personality of the station, the on air team, the music, the city and the listeners.”
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