Advertisers can now book Global radio and outdoor campaigns online through a new self service platform.
AdPower has been launched to let businesses plan, create, book and monitor audio and outdoor advertising directly, with campaigns able to go live as soon as the next day.
The platform includes access to Global radio brands Heart, Capital, Smooth, LBC, Radio X, Classic FM and Gold Radio, alongside audio inventory across FM, DAB and DAX.
It also offers outdoor advertising across Global’s network, including BT Street Hubs, buses and Transport for London sites on the London Underground.
Global says the platform is aimed at businesses already used to buying digital media, but which may be new to radio, audio or outdoor advertising.
Users can upload their own creative assets or use AdPower’s AI design tools to create radio and outdoor adverts at no extra cost. Campaign delivery and performance can then be followed through live dashboards.
Miranda Mathews, Director of AdPower, said: “It gives advertisers a simple, fast and direct way to access the scale and impact of outdoor and audio advertising.”
Ashley Tabor-King CBE, Founder and Executive President of Global, said AdPower means businesses can book radio campaigns across FM, DAB and DAX, as well as outdoor advertising, “online, yourself, in minutes”.
The platform was tested before launch with companies including PerfectTed, Biscuiteers and Only Curls.
AdPower is now live at adpower.com
