London event looks at social media in radio

An event’s been organised for radio people to talk about whether social media sites like Facebook and Twitter are the best way to engage with audiences or just a pointless distraction.

The Social Media in Radio event from the London Branch of the Radio Academy takes place at the end of July and will feature speakers including a Social Media Producer from Radio 1 and Absolute Radio’s Content Director.

A spokesman for the Radio Academy said: “Social media is now part of our listeners’ everyday lives – whether it’s a tweet, a poke or just sharing great content. It’s changing the way we communicate and engage with audiences, it’s changing the way we market our stations and changing the way journalists source and create content in newsrooms. This event will look at if it’s making our radio stations more relatable or if social media’s growth means radio’s decline.”

Panellists to discuss the successes, opportunities and pitfalls of social media in radio on the evening of Wednesday 27th July include Laura May Coope (Social Media Producer, BBC Radio 1/1xtra & Editor of www.milk-teeth.com), Matt Deegan (Fun Kids and Radio blogger), Tony Moorey (Content Director, Absolute Radio) and Charles Ubaghs (Community Manager, Global Radio).

The event is free to attend for Radio Academy members and £10 for non-members. Find out more here.