More tune in to BBC Local Radio
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More tune in to BBC Local Radio

BBC Local Radio fared well in the latest set of audience figures – nearly 7.5 million people are listening to the Corporation's local services every week, and total listening has increased by over 4 million hours, to 79.3 million.

Amongst the BBC Local Radio highlights;

    BBC Radio Manchester increased its reach by over 10% from 194,000 to 222,000, and average hours by over a third, from 6.3 to 8.8

    BBC Radio Humberside saw a substantial increase in average hours from 8.8 to 11.2, resulting in station share rising from 12.2% to 14.8%

    BBC Radio Lincolnshire recorded increases in reach, hours and share

    BBC Radio Merseyside increased total hours by three quarters of a million and share from 13.4% to 15.9%

Although most local stations reported similar figures to last quarter, there were stations that suffered significant losses:

    Radio Cornwall dropped in reach from 36% to 29% and lost over 3% in market share.

    BBC WM lost a fifth of its weekly reach, dropping from 313,000 to 250,000, while total hours dropped by three quarters of a million

Scotland returned the best results in the Nations, attracting over 120,000 new listeners in the past three months and increased total hours by over 1.3 million.

[i]Please note: Any figures compared year-on-year are subject to further investigation due to the introduction of a new survey by RAJAR from June '07.[/i]

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0 0 453 31 January, 2008 RAJAR News 11:32 am 20081 Thursday, January 31st, 2008

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