Oxfordshire's JACK fm has started a new marketing campaign with a television advert, which started over the weekend.
The spot was played next to programmes such as Coronation Street, Emmerdale, Dancing on Ice and Harry Hill.
It featured an unknown man (the boss?) dancing to playlist songs, followed by the station voice-over saying: "A radio station that spends money on its music library, not expensive TV commercials."
Watch it below: