Key 103 rebrands for Take That concerts
Posted by
Key 103 rebrands for Take That concerts

Manchester-based Key 103 is changing its name today – to mark the first in a series of gigs in the city by North West group Take That.

The Bauer station becomes Take That 103 for 24 hours – complete with rebranded website, sweepers, promos and sung jingles.

Programmes will be broadcast live from the City of Manchester Stadium where the group’s Progress tour begins an 8-night run this evening. Tonight will be Take That’s first home city gig as a five piece for more than 16 years.

The station’s website has changed to and all trails, sweeps and promos will carry the Take That 103 name. Jingle singers in Seattle have also re-recorded the station’s imaging to feature the new temporary name.

We’re told that presenters accidentally ID-ing the station as Key 103 today will have to make a donation to the Cash for Kids charity appeal.

Gary Stein, Station Director, told “The station formerly known as Key 103 was the first to back the band giving them air time in the early 90s and they remain one of the stations most played artists. We know how much excitement there is in Manchester about the boys returning to their home city, so what better way to celebrate than to change our name in support.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 2 635 03 June, 2011 Station News 12:01 am 20116 Friday, June 3rd, 2011

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

RAJAR Q3 2016 - October 26, 2016 at 11:00 pm (London)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events