Manchester-based Key 103 is changing its name today – to mark the first in a series of gigs in the city by North West group Take That.
The Bauer station becomes Take That 103 for 24 hours – complete with rebranded website, sweepers, promos and sung jingles.
Programmes will be broadcast live from the City of Manchester Stadium where the group’s Progress tour begins an 8-night run this evening. Tonight will be Take That’s first home city gig as a five piece for more than 16 years.
The station’s website has changed to www.takethat103.co.uk and all trails, sweeps and promos will carry the Take That 103 name. Jingle singers in Seattle have also re-recorded the station’s imaging to feature the new temporary name.
We’re told that presenters accidentally ID-ing the station as Key 103 today will have to make a donation to the Cash for Kids charity appeal.
Gary Stein, Station Director, told RadioToday.co.uk: “The station formerly known as Key 103 was the first to back the band giving them air time in the early 90s and they remain one of the stations most played artists. We know how much excitement there is in Manchester about the boys returning to their home city, so what better way to celebrate than to change our name in support.”