Metro Radio goes Gaga for promotion
Posted by
Metro Radio goes Gaga for promotion

Bauer’s Metro Radio has gone Lady Gaga crazy as part of a station promotion to give away cash and a luxury lifestyle prize.

The Newcastle-based station changed its name to Radio Gaga for the day and also staged a stunt arrival of the popstar at the local airport using a lookalike.

Listeners have to spot the daily Gaga stunt over the next fortnight and text to win a £500 prize. Already, the station has put a huge inflatable Gaga head in Sunderland and suspended a grand piano from a crane at the Metrocentre shopping complex.

Thousands of Gaga masks are also being distributed with listeners encouraged to upload their fun photos to win a weekend living like Lady Gaga. The station says its website, facebook and twitter pages are driving listener engagement and even the promotion sponsor, Sunderland College, has supplied students to get fully involved in some of the stunt activity.

Later in the week we’re told a Gaga actress will strut her stuff across the region wearing a real meat dress and a secret flash mob is planned for the weekend.

The station also tell us rival radio stations in the patch were fooled by their fake arrival of the pop star at the airport.

Commenting on the promotion, breakfast show presenter Brian Moore said: “When I heard about the idea with the piano I thought it was a pipe dream. To see a piano hanging 150 feet above the ground was a sight to behold. We hope the region get involved in spotting our Gaga stunts as a simple text to tell us where they’ve seen us could land them a big amount of cash.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 2 1129 21 September, 2011 Station News 7:03 am 20119 Wednesday, September 21st, 2011

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

RAJAR Q3 2016 - October 26, 2016 at 11:00 pm (London)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events