Alvin from Alvin and the Chipmunks fame is to host a two hour special show with Jason Donovan on Heart.
It’s part of the network’s deal with 20th Century Fox to promote the new Alvin and The Chipmunks 3: Chipwrecked on all stations.
Other on air activity includes live reads, online information and Heart London’s breakfast hosts, Jamie Theakston and Emma Bunton, running a competition each day for people to win a luxury island family holiday.
Mike Gordon, Global Radio’s Managing Director – Commercial said: “This is the first time we have teamed up with a commercial partner to have a character co-presenting a show and we’re sure it will be entertaining to say the least!
“This promotion follows a Capital promotion that saw the Chipmunks interview some of the talent backstage at the Jingle Bell Ball and we’re pleased to be working with 20th Century Fox to promote the film again.”