Viking FM runs #cliffiscool campaign
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Viking FM runs #cliffiscool campaign

While some stations are actively banning Sir Cliff Richard songs from their playlists, Hull-based Viking FM has started a Christmas campaign to get him back in the charts.

The station has begun a #cliffiscool promotion on Facebook and Twitter after thousands of listeners said they wanted to hear the singer’s 1988 Christmas number one Mistletoe and Wine.

The Bauer station claims they’re now playing Cliff Richard more than any other radio station in the UK.

Programme Director Jono Symonds told RadioToday.co.uk: “Over the years there has been much controversy around how much radio airplay Cliff has received and we think the UK should show the love to our musical legend and celebrate his success.”

The station has also made ‘CLIFF IS COOL’ t-shirts, which they’re selling for £5 each in aid of Viking FM’s Cash4Kids appeal. The charity is raising money for Charlie Hook, a 5 year old boy from Hull who has a very rare form of cancer and needs vital treatment in the USA to give him a fighting chance to recover.

They’re also encouraging listeners to buy Mistletoe and Wine by Sir Cliff to get him back in the festive charts.

Last month, Absolute Radio created lots of publicity for themselves by banning Cliff’s records from their new digital station Absolute Radio 60s.



0 10 75 13 December, 2011 Station News Tuesday, December 13th, 2011

About the author

Stuart Clarkson is Deputy Editor of RadioToday and Freelance Journalist for a number of UK radio stations. Follow him on Twitter @stuartclarkson.

View all articles by Stuart Clarkson

10 comments

  1. caz

    keep playing cliff !!!!! he is the best, tryed ringing number for t,shirt but cant get an answer can you help me here please

    Reply
  2. Patalane

    About time someone gave him some credit, he is British and we should be proud of the fact that he was the first British Rock and Roller and has continued to progress and change with the times to make fantastic music.  You only have to listen to Soulicious and you will see how he changes his style to suit different genres and eras in music.
    Thank you Viking FM for supporting him.  Where do you get the t-shirts from, it needs to be advertised more?

    Reply
  3. Mjcatalao

    What a beautiful idea. Supporting your legends and at the same time raising money to charity. Cliff will be very pleased. Thank you.

    Reply
  4. Geraldine Brooker

    Keep playing Cliff ,he is amazing a true legend and we should be very proad of him ,he has always been true to himself and has done so much good by stting a good example throughout the years but you never hear him shout about it .he has got more awards than anyone and is still the best all round singer this country and still fills all the venues he plays at so I say rock on Sir Cliff love you always and forever ,…geraldine xxx

    Reply

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