Viking FM runs #cliffiscool campaign
Posted by
Viking FM runs #cliffiscool campaign

While some stations are actively banning Sir Cliff Richard songs from their playlists, Hull-based Viking FM has started a Christmas campaign to get him back in the charts.

The station has begun a #cliffiscool promotion on Facebook and Twitter after thousands of listeners said they wanted to hear the singer’s 1988 Christmas number one Mistletoe and Wine.

The Bauer station claims they’re now playing Cliff Richard more than any other radio station in the UK.

Programme Director Jono Symonds told RadioToday.co.uk: “Over the years there has been much controversy around how much radio airplay Cliff has received and we think the UK should show the love to our musical legend and celebrate his success.”

The station has also made ‘CLIFF IS COOL’ t-shirts, which they’re selling for £5 each in aid of Viking FM’s Cash4Kids appeal. The charity is raising money for Charlie Hook, a 5 year old boy from Hull who has a very rare form of cancer and needs vital treatment in the USA to give him a fighting chance to recover.

They’re also encouraging listeners to buy Mistletoe and Wine by Sir Cliff to get him back in the festive charts.

Last month, Absolute Radio created lots of publicity for themselves by banning Cliff’s records from their new digital station Absolute Radio 60s.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 10 1370 13 December, 2011 Station News 4:38 pm 201112 Tuesday, December 13th, 2011

Leave a Reply

Looking for something else?

Register

Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
More events