October 22, 2014

Clare Bowen joins RAB in creative role

The Radio Advertising Bureau has taken on ad agency account manager Clare Bowen as its first Head of Creative Development.

She’ll be responsible for helping champion higher standards of creativity in radio ads across the UK and moves from HMDG where she led campaigns for Rachel’s Organic Yoghurt and Superdrug.

Simon Redican, RAB Managing Director commented: “The medium is in rude health, with record audiences and growing revenues. Clare will work with advertisers and creative agencies to begin to see UK Radio ads receiving the same sort of plaudits and recognition our creative industries are famed for worldwide.”

Clare Bowen added: “It’s time to give UK radio advertising the reappraisal it deserves. With so much energy and innovation evident in other media channels right now, we now need to raise the bar of radio creative too. I’m excited to be part of that challenge.”

Prior to HMDG, Clare has worked at agencies including Coley Porter Bell and Ogilvy.

Posted on Thursday, January 19th, 2012 at 11:48 am by .

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  • Barry Ross

    Please let that mean an end of corny attempts at comedy and ham acting in favour of adverts that aim to get on with telling the listener what the product is, why they should want it, and where they can obtain it.