Key 103 chooses Wise Buddah for jingles
Posted by
Key 103 chooses Wise Buddah for jingles

Bauer Media’s Key 103 has re-freshed its station sound with a new jingle package from Wise Buddah.

The package include station imaging and power intros, based around six initial main cuts and on-going updates.

Wise Buddah has been expanding its client base over the last few years and also provides jingles for other former “Big City” stations Viking FM, Metro Radio, Radio Aire and Hallam FM. The company can also be heard on BRMB, Smooth Radio and BBC Radio 2.

Wise Buddah Jingles and Music Imaging division director Paul Plant told “Some companies produce jingles that sound like jingles, which is fine in certain circumstances but we encourage our writers to produce imaging that sound like the music being played on the station. This fitted perfectly with what Key 103 were after.”

Key 103 station director Gary Stein said: “Manchester is a big, noisy marketplace. We wanted to create a sound for the radio station that stands out from the crowd, that is contemporary and that fits with our music policy and playlist. What we liked about Wise Buddah was that they worked really closely with us to get the sound that we wanted, maintaining our sonic logo but modernising it and making it fit with the hits that we play. The ongoing agreement works well for us because it means that the imaging and jingles can adapt as we change our playlist. Together we’ve created something that will evolve over time.”

The jingles are now playing in the Manchester area on 103FM.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 1057 29 January, 2012 Station News 9:07 pm 20121 Sunday, January 29th, 2012

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

RAJAR Q3 2016 - October 26, 2016 at 11:00 pm (London)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events