ABSOLUTE: Digital listening up to 71%

The latest figures for Absolute Radio shows audience reach increased by over 25 per cent since this time last year.

71% of Absolute Radio’s Network total listening is now via a Digital platform, against a industry average of 29%.

Quarterly figures remain static for the main Absolute Radio station, but has seen a 6% increase in London. The Christian O’Connell Breakfast Show has increased to 1.2 million reach, up by 22.7% from a year ago and 6.2% this quarter.

The Absolute Radio station now has a 1.6 million reach, an increase of 16.3% year on year but static on the quarter. The station has 11.2 million hours, an increase of 18.1% year on year and 8.8% on the quarter.

Absolute Radio Chief Operating Officer, Clive Dickens commented, “This is a strong RAJAR for the Absolute Radio brand, bolstered by both the quarter and the year on year performance in the highly competitive London market. It’s also a great set of numbers from the Commercial Radio Breakfast Show of the Year – Christian O’Connell.”

Published on Thursday, February 2nd, 2012 at 1:07 am

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Category: Radio, RAJAR News



This article was written by Roy Martin. Roy is the owner and founder of Radio Today. You can follow him on Twitter @roymartin or email roy.martin@radiotoday.co.uk. If you have any news or information which may be of interest to the radio industry, please contact us via news@radiotoday.co.uk

  • DAVID

    Think this mite be the time to switch off 1215 am & go DAB ?

    • MB

      It’s too early to switch off 1215 – many people listen to the football commentary on a Saturday afternoon when they are out and about (including at sports events).

      Most people don’t have DAB in the car and those MW listeners (and the advertising revenue) would be lost.

  • Al Morr

    I agree with David, not listened to Absolute for years on 1215,  I always  listen to it on DAB 112kbps in Stereo. I do not think they would loose many listeners if they came off the medium wave.